7

Resolving the Capability—Rigidity Paradox in New Product Innovation

Year:
2005
Language:
english
File:
PDF, 188 KB
english, 2005
12

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

Year:
2004
Language:
english
File:
PDF, 119 KB
english, 2004
17

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

Year:
2004
Language:
english
File:
PDF, 2.90 MB
english, 2004
22

Involving organizational buyers in new product development

Year:
1995
Language:
english
File:
PDF, 1.10 MB
english, 1995
36

Resolving the Capability: Rigidity Paradox in New Product Innovation

Year:
2005
Language:
english
File:
PDF, 3.63 MB
english, 2005